Taipei, Taiwan – July 16, 2025 – This summer, leading pop culture brand Beast Kingdom teams up with 7-ELEVEN “OPEN! PLAZA” to launch a brand-new IP-themed zone, bringing a unique shopping experience directly into convenience stores. Introducing the first-ever “themed showcase” concept, this initiative transforms compact retail spaces into beautifully designed, window-style displays bringing the magic of your favorite IPs to life, just steps away from home.
The initial rollout spotlights a curated selection of highly popular IPs, including the buzzworthy Japanese titles “Daredevil Party” and “Kaiju No. 8”, beloved classic “Toy Story”, fan-favorite alien pup “Stitch”, and the trending plush toy collection “URDU FUWAFUWA”. These themed showcases are now open at two pilot locations: 7-ELEVEN Yuanquan Store and 7-ELEVEN Wenzhou Store in Taipei.






[Mini Showcase × 100+ IP Products × 2,000 Limited Gifts]
Each showcase features nearly 100 exclusive products, presented in immersive themed scenes: from a “Daredevil Party” shrine adorned with Granny Blitz visuals, to a Hawaiian-style tropical hut for Stitch, Andy’s room from Toy Story, and a plush-filled animal farm. Every corner is designed for maximum visual appeal, inviting fans to collect them all.
To celebrate the launch, a limited-time promotion is now underway:
Customers who spend NT$1,000 or more in a single purchase at the themed showcase will receive a free “Ufufy Round Plush Blind Box” (limited to 2,000 units, while supplies last).
This initiative marks a strategic milestone for 7-ELEVEN in developing its “IP curated product zones,” with Beast Kingdom serving as the key creative partner. With high scalability and replication potential, the program is set to expand across Taiwan, introducing more trending IPs and integrating with UNIOPEN membership for an innovative experience that combines daily convenience with the thrill of collectible hunting.
Beast Kingdom × 7-ELEVEN “OPEN! PLAZA” IP-Themed Showcase Store Locations:
Launch Date: Starting Wednesday, July 2, 2025
Locations:
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7-ELEVEN Wenzhou Store (No. 245, Sec. 3, Roosevelt Rd., Da’an District, Taipei)
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7-ELEVEN Yuanquan Store (No. 25 & 27, Jiuquan St., Datong District, Taipei)