野獸國 Beast Kingdom - ©Manager Today | From Basement Shop to Taiwan’s Only Collectible Figure Stock

©Manager Today | From Basement Shop to Taiwan’s Only Collectible Figure Stock

March 11, 2025

Mar 11, 2025
Written by Kai-Hsuan Ma
Manager Today Exclusive Interview

Beast Kingdom was officially listed on Taiwan’s OTC market on Jan 21, 2025, becoming the nation’s only publicly traded collectible figure company. Its stock has since climbed past NT$100. With subsidiaries in California, Shanghai, Kuala Lumpur, and Bangkok, the company now sells to over 30 countries and successfully entered Walmart’s shelves last year.

From a basement shop to a global IP powerhouse, Beast Kingdom’s journey has been fueled by co-founder Allen Yang’s passion for toys and sharp market insights.

Starting as an online seller on eBay and Yahoo Auctions while working as an accountant in the U.S., Yang eventually returned to Taiwan to turn his hobby into a business. He first focused on retailing imported figures, then expanded into customized corporate figures—an entry point that helped the team build product development skills and financial stability.

With experience in product creation, Beast Kingdom secured its first IP licenses, including SpongeBob SquarePants and Rody, eventually signing a major deal with Disney for Pirates of the Caribbean.

Strategy: 70% Evergreen IPs, 30% New Franchises

Yang applies a clear IP portfolio rule: 70% classic, evergreen IPs like Jujutsu Kaisen and YuYu Hakusho, and 30% new franchises like Sakamoto Days. This mix balances steady revenue with opportunities to capture emerging trends.

Beast Kingdom produces over 130 products annually, covering six main lines: Master Craft statues, Mini Egg Attack chibi figures, 1/9 scale Dynamic 8ction Heroes, D-Stage dioramas, piggy banks, and novelty items like pullback cars.

Classic IPs are developed into premium, high-detail collectibles, while new IPs are introduced as lower-priced entry products, lowering the barrier for fans and paving the way for future high-end releases.

From Niche Hobby to Global IP Platform

In 2024, Beast Kingdom reached record revenue of NT$1.34 billion and achieved profitability for the first time. Its quality products have since opened doors to Walmart and other major global retailers.

Today, Beast Kingdom is no longer just a figure seller—it has evolved into a comprehensive IP management company engaged in licensing, exhibitions, and brand collaborations. Yang envisions the company as a platform that integrates IP into everyday life, creating value for fans while extending IP lifecycles.

Through precise market positioning, differentiated strategies, and continuous innovation, Yang transformed a niche hobby into a mainstream business—turning a small basement shop into Taiwan’s only publicly listed collectible figure company.

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