The brand and its characters were born from a collaborative project between LINE FRIENDS and BTS. Since its launch in 2017, the brand has captured the hearts and minds of youths worldwide with its charming designs, unique concept and thoughtful storytelling.Significant effort has been made in communicating with the global fan-base in the making of this concept, which continues to this day. The rapid growth supported by fans has led to the expansion of the brand into the BT21 UNIVERSE.
Online shops and physical stores located worldwide are providing consumers with unique brand experience and quality products, and digital presence in the form of animated content and games are going strong. Collaborations with trendsetting brands have picked up as well with even more partnerships on the horizon, culturing the brand scope into an even more youthful, vibrant outlook.
Beast Kingdom serves as the regional agent of LINE FRIENDS in Taiwan. We manage the licensing business of BROWN & FRIENDS and BT21.
If you would like to work with LINE FRIENDS, please feel free to contact us.